SEO Landing page can make many of you feel difficult and somewhere, we often see it is only applied mainly to advertising (running ads) is mainly. So “landing page SEO is not possible”, if SEO is possible, how to get to the top of Google, while competitors write articles that are already in the top 10 searches and your page is still somewhere from 50 to 100 or beyond 100?
Is a… SEO freelancer, I understand that landing page is not only a tool to run advertising but it is also an effective tool to help collect customers for businesses. Therefore, this article I will share some experiences when SEO landing page and important factors to help you understand or have the right mindset to push the top for landing page.
💡 For SEO landing page to be effective, you need to understand the nature of SEO first. If not sure, read the background at What is SEO and how to get website to the top of Google.
Landing page can SEO?
Landing page can completely optimize SEO whether its main purpose when created is usually only for the purpose of serving advertising or instant conversion. In essence, a landing page is a single page, designed to focus on a specific goal such as collecting customer information, motivating buying actions, etc.
However, if the landing page is optimized when building to ensure the standard SEO elements and structure, including: how to use keywords, quality content, meta tags, page loading speed or appropriate links, because sooner or later that landing page to the top of Google is just a matter of time.
The difference is that instead of you having to do competition as wide as the information page, the SEO landing page needs to be optimized in a lean way, bringing a good experience to users and achieving conversion goals but still complying with the principles of SEO so that it is more stable and sustainable.
According to his personal assessment:
“Landing page can be SEO good and if done right, it will become an important strategic asset when you skillfully combine SEO and conversion marketing”.
Why does landing page also need SEO standards?
First of all, the main goal of marketing or business on the internet is “conversion”. And obviously, landing pages are used by most marketers to serve this purpose, by adding CTA elements (calls to action), motivating sign-ups, purchases or contacts.
When optimizing SEO for it, it is natural for Google index to index and improve rankings. It is thanks to traffic (natural or paid traffic), SEO standards help search bots easily read information. Accompanied by a little reputation for the brand, user experience satisfaction and a little bit of luck. Your Landing page will reach the top of Google.
The key is the traffic and user experience, along with the SEO standards of the landing page.
A standard SEO landing page will bring certain benefits to marketing campaigns or business:
- Increase conversions to a specific goal: Fill out the form, register, book an appointment, purchase, ..
- Optimize search: When applied standard SEO elements
- Good User Experience: Helps retain customers and increase engagement rates
- Brand development: A landing page that is SEO to the top will be valuable for strengthening and improving the reputation of the brand.
What is SEO standard landing page?
Landing page SEO standards is a landing page designed and optimized from color, structure, layout to meet the requirements of search engines. Thereby increasing the visibility on the search results page and convert customers more efficiently.
The main characteristics of a landing that meets SEO standards include:
- Optimized keywords: Keywords must be relevant to the service and have a search volume.
- Title must be attractive: The title must also be clear, attractive and contain keywords to increase the visibility and click rate of customers when searching.
- Contents must be of the following quality: Quality content is about meeting users’ search needs and bringing useful information and a good experience to them.
- Your image or video should also be optimal: Using images or videos for landing pages also contributes to improving the experience and good for SEO. In turn, it can affect the load speed of the page.
- Page Load Speed: Load speed is part of the user experience so it needs to be done well, fast loading website is an extremely important factor that is being Google or users are very interested today.
- Friendly to all devices: Do not stop with just laptops or desktops, we need to optimize for mobile devices such as phones or tablets (tablets) anymore.
- Link: Links are an important part of every SEO campaign, it can backlink (from outside) or internet link (internal link to the same website) to help the landing page become reputable and reliable. (Don’t get me wrong! It’s not like you can just “put” a link to the top.)
- Domain or url: Although many experts say that the same domain name with the keyword is no longer effective, I found it still effective if the right strategy.
Experience SEO landing page to top Google
In order for SEO to be landing page to the top of Google, you must first do well in two issues that are traffic (traffic) and SEO standards (ie, optimize the good for SEO) for Google to trust. In particular, SEO factors are still the most important.
1. Optimize domain name and url
The domain name and url of the website containing the keyword is a “huge plus” to help SEO landing page.
About domain name:
In which:
- Landing page should be published on a separate domain or subdomain of a main website to create professionalism, reliability and easy to get backlink power from the main website.
- You can create a landing page with only 1 page including the main domain name with the form tukhoa.com (i.e. keywords need SEO will be the main domain name). Both ways are okay but the SEO will be slightly different.
For example:
- Not good: Do not use domains like subdomain.domain.com/landing-page.
- Better: Use domain.com/landing-page.
About URL:
URLs should be short, contain primary keywords, unsigned, unspecial characters, and separated by hyphens between words.
For example:
- Not good: domain.com/landing-page.html?ref123323232
- Better: domain.com/dich-vu-seo-landing-page
2. Keyword research and keyword optimization
Keyword research is an extremely important step when doing SEO, it helps us have a more specific plan, know which keywords are easier SEO, which keywords bring better conversions, …
Keyword research:
When researching keywords for landing pages will also apply the same to any SEO campaign. That is, it will rely on the necessary factors to evaluate whether the keyword has a good search volume, there are many words or variants related to it, the competition of keywords is high.
For example:
- Key Keywords: SEO landing page.
- Sub- keywords: How SEO landing page, landing page SEO is not, optimization landing to SEO how?, …
Keyword Optimization:
The key keyword optimization is to insert the main keyword and sub keywords into the article in the most ingenious way. So that the key keyword is present in the title, meta description, heading (H1, 2), header paragraph, ALT tag of the image, name of the image (For example: tu-khoa-can-SEO.jpg).
However, always ensure the friendliness, ease of reading, not crammed, excessive SPAM holy. Currently, Google is allied enough if you optimize keywords at a reasonable level, not too rigid is how much % at all.
For example:
- Not good: What is SEO landing page? How SEO helps Landing can SEO be top
- Better: What is SEO landing? How to optimize the effective SEO landing page.
3. Title and meta description
The title of the website and the meta description tag should also contain keywords. The two-part content should be friendly, natural, not crammed with keywords.
- Your headline should be 70 characters or less including spaces, and should contain keywords and catchy text.
- The meta description tag should be less than 160 characters long, contain keywords, and summarize a core part of the main article.
4. Contents
The landing page content will be beautifully designed with a friendly layout, leading users with important conversion messages.
Content elements to pay attention to:
- It’s important to understand your audience so that your content is more likely to be well received.
- Content must solve the problem for users, easy to understand, concise and complete information.
- Break down your content, using lists, illustrations, and CTAs.
- Do n’t write long, difficult to read paragraphs with no emphasis.
- Reasonably decentralize H1, H2, H3 tags so that Google can easily scan the content and quickly understand the content of the page.
- The content will also be cleverly inserted key or related keywords.
5. Optimize image and page load
The page load speed will depend on whether the page has many images, javascript, css or not, but images are still the most important factor governing page load.
- The image should have a name that is similar or close to the keyword. For example, tukhoa.jpg or tu-khoa.jpg.
- There should be an ALT tag containing keywords. Example <img src=seo-landing-page” alt=”seo landing page how”/>
- Optimize CSS, Javascript to load websites faster.
- The image should be compressed but nice enough, without blurring or breaking.
- Transferring Images to WebP
- Compress with TinyPNG
- Use Lazy Load to make pages load faster.
6. User Experience
User experience will include many different factors, in which the design that fits many browser interfaces is still the most important.
- Your website should be legible and easy to read or use on any device from computers to mobile devices.
- Responsive and elements of font, size, distance should be reasonable.
- Make sure the website uses HTTPS or SSL to secure users.
7. Linkage
The link that I mention is including both external and internal links, we often hear backlink, external link and internal link.
- There should be additional links from other pages in the website pointing to the landing page.
- If the landing page is a website with only one page, it is necessary to have additional links from other websites related to pointing.
- Add social media buttons to your brand to increase its credibility.
- Backlinks point to should be the site with a large traffic, the same industry, reputation, no gambling, xxx, spam, …
- The best backlink is still from the social.
- Do n’t backfire massively.
8. Performance tracking and adjustment
After completing landing page and optimization, it is necessary to install Google Search Console, Google analytics, Bing Webmaster.
- Measure display rate, visitors, interactions, exit rate (if any)
- Always monitor Google Speed to optimize load speed, UX/UI.
- Always adjust and optimize to increase customer retention rates, encourage them to interact.
9. Traffic
This is the last factor, which few people share when it comes to SEO landing page. Traffic will help Google evaluate the quality of the website’s content.
But the first time landing page has not index or has not had top, how can anyone know that to enter?
There will be two channels to earn traffic for you: It is social (social network) and Google Ads (If SEO Bing, then Bing Ads).
- Traffic from social can be posts shared through groups, through fanpages, video channels, or running ads on social networks to get traffic.
- Traffic comes from Google Ads or Bing Ads (SEA marketing), which is a form of advertising through search channels. This type of traffic is good for SEO but the cost will not be small.
In general, to SEO fast for landing page, you must pump more ads for it, so effective.
💡 Keyword research stitching for landing page is very important, check out Types of keywords in SEO to choose the right word intended for conversion.
Some notes when SEO landing page
In addition, to optimize SEO for landing page to achieve the highest efficiency, the fastest, you should note more:
- SEO is only a small part of marketing, the main goal is still conversion.
- Do n’t dilute your navigation with outbound links, but focus on specific goals like filling out forms, making purchases, signing up, etc..
- Hosting is stronger, the site will load faster, optimizing the speed of page load will be more effective.
- It is recommended to apply Semantic SEO and LSI Keywords instead of crammed with too many keywords.
- The most effective conversion is still to use the AIDA formula when creating content.
- Should be used more FAQ Schema, Review Schema, Breadcrumb Schema to help Google understand the content and display it beautifully on search results.
- Use tools like Hotjar or Microsoft Clarity to see how users interact with the page and test A/B with titles, CTAs, layouts to find the most optimal version.
- It is advisable to take advantage of retargeting to pull back customers who have not completed the conversion as desired.
Conclusion
Landing page can be SEO but the problem is how long and how Google algorithms. According to experience, for effective SEO landing, you need to combine many standard SEO elements such as keywords, content, user experience and other techniques. In general, just standard SEO + “add” Ads (advertisement) is the fastest, if necessary, use more traffic user (not recommended).
💡 Want to landing page both SEO standards and conversion optimization without wasting time trial and error, refer to SEO services of Duan Digi.
