HOANG VAN DUAN · DUAN HOANG · FOUNDER OF DUAN DIGI
Duan Digi — Connecting Brand, Search and Growth for SMEs.
Duan Digi is the founder-led consulting brand of Hoang Van Duan, commonly known as Duan Hoang. Built on 10+ years of hands-on SEO experience, it connects positioning, content, websites and data into a practical growth system for SMEs.
THE FOUNDER
A 9x marketer who grew from hands-on SEO into connected Brand, Search and Growth.
I began with Digital Marketing and Google Ads in 2014, then made SEO the core discipline during 2016–2017. Working directly on websites, content and search taught me that rankings and traffic matter only when they strengthen positioning and support a real customer decision.
Experience across e-commerce, POD, affiliate projects and service SMEs gradually expanded the work from isolated channels into one system: Brand creates clarity, Search creates discoverability, Trust earns consideration, Conversion turns intent into action, and Growth compounds what works.
DUAN DIGI FRAMEWORK
Brand → Search → Trust → Conversion → Growth
Brand
Clarify who the business serves and why it should be chosen.
Search
Capture real demand through SEO and useful discovery.
Trust
Build authority with proof, content and consistent experience.
Conversion
Reduce friction across website, CTA and sales handoff.
Growth
Measure, learn and scale the moves that create value.
CAREER TIMELINE
How hands-on channel work became connected Growth Marketing.
A capability-based timeline compiled from public profiles and projects. It shows how each operating layer was added over time.
- 2014
Started with performance
Entered Digital Marketing through Google Ads, websites and content; operated hands-on projects in e-commerce, print-on-demand and niche affiliate markets.
- 2016–2017
SEO became the core discipline
Shifted deeper into keyword research, SEO content, technical SEO, on-page/off-page work and end-to-end website operations.
- 2018
Duan Digi took shape
Started building Duan Digi as a founder-led identity while delivering SEO and content work across tourism, service businesses and independently operated websites.
- 2020–2025
Marketing inside service businesses
Worked across the FamilyMaid and NAMOD growth problems: website, content, SEO, communications and the lead-generation journey.
- 2023–2025
Strategy, E-E-A-T and CRO
Expanded through CNK Consulting and a US mother-and-baby service project, connecting technical SEO, content architecture, UX/CTA and conversion measurement.
- Now
Brand, Search and Growth
Through Duan Digi, connects positioning, SEO, Content, Website/CRO, performance, measurement and practical AI adoption for SMEs.
WORKING PRINCIPLES
Practical thinking, visible progress.
Business before channels
Start with the constraint, customer and commercial goal — then choose the channel.
Execution over presentation
Prioritise work that can be shipped, observed and improved with the team.
Measurement with context
Use data to support decisions, not to create reports that nobody acts on.
CONNECTED CAPABILITIES
SEO is the core; brand, content, website and data make it perform.
Brand strategy integration
Translate customer insight, positioning and value proposition into the website and content system.
SEO & Search strategy
Build durable discoverability around commercial demand and customer questions.
Content & authority
Turn expertise into useful content that earns trust and supports decisions.
Website & CRO
Create a clearer path from attention to qualified enquiry.
Growth & measurement
Connect experiments, channels and data into a practical growth loop.
HOW WE WORK
A clear path from problem to progress.
Diagnose
Find the constraint across business, customer journey and data.
Prioritise
Choose the few moves with the strongest expected impact.
Execute
Ship focused work with clear ownership and checkpoints.
Measure
Read results, capture learning and decide the next cycle.
EXPERIENCE
Working across different SME realities.
The useful strategy is the one a business can understand, operate and improve after the consultant leaves.— Duẩn Hoàng, Duan Digi
FIELD NOTES
Ideas shaped by real implementation.
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What is a content creator? What is a content creator?
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Read insightNeed a clearer Brand, Search and Growth direction?
Start with a focused Growth Audit to identify the highest-leverage constraint and the next practical move.