Is writing good content and attracting readers at first sight a problem that makes you headache every day?
Do you often find yourself spending hours staring at a blank computer screen, your mouse pointer blinking, and your mind is “in a fog” and can’t form a single line?
Do n’t worry too much or blame yourself for not being a great writer!
One truth that few people will tell you is that “writing is not innate magic,” but mostly learned.
I myself in the early days of “wet feet” in the profession also wrote very dry ads, read and listen to the unloading of “cold rice”, returned by the boss and red correction of the page (I used to write with paper and pen.).
After more than 10 years of working in the profession, from an instinctive writer to SEO / Content manager position and directly training hundreds of personnel from zero, Duan has self-conceived a truth, which is:
“Good writing It does not require hand-blowing, but it is a skill that can be learned through formulation”.
This article is not about theory, but about the core ideas and practical formulas that you can write about any topic with confidence, turning your messy ideas into “make money.”
Let’s get started!
💡 “Good” and “on target” are two different things — before practicing good writing, What is content and what is it written for.
Core Thinking: Why You Write Badly?
Before I learned about engineering or the “Gameplay” headline, we need to… “Installing” think again.
Why do people who write so well, so brilliantly, but do n’t sell?
On the contrary, are there articles that are very simple sentences, but when you finish reading the guest “single latch” rumble?
Here are 3 “complexes” that 90% of newbies often suffer from that make the article boring:
Mistake 1: Write for Yourself, Not Your Clients
This is the most common error, you love your product so much that you go crazy about it (showing off features), while customers are only interested in how it helps them (benefits).
For example: You’re selling a Gaming Laptop.
Wrong Writing (Feature Slots): “This laptop is equipped with 16GB RAM, 12th generation Intel Core i7 chip, 144Hz scanning frequency screen…” -> The Newbie customer did not understand anything, they felt dry.
How to write good content (State the benefits): “With this configuration, you can fight smoothly all the heaviest games like PUBG, LOL without ever worrying about lag. Ultra-sharp screen helps you see your enemies before they see you.” -> The guests were delighted when they heard it.
Mistake 2: Using overly technical, complicated words
Many of you mistakenly think that using the word ” big ” to show that you are an expert. Wrong! The real expert is the one who can explain complicated things in the most casual language so that the vegetable vendor understands.
For example: You sell skin serum.
- Wrong spelling: “The product contains Hyaluronic Acid to help deep hydration and proliferate endogenous Collagen…” -> It’s academic, but hard to imagine.
- Good writing: “This product is like a glass of cool water for your skin, plumping it up like a grape and smoothing wrinkles after only 2 weeks.”
Mistake 3: Greedy Crams Too Many Messages
An article is like an arrow, it should only be aimed at a single target. Many of you are “sorry” to try to squeeze all: both want to sell, both want to recruit wholesalers, and want to tell the brand story in the same article. As a result, the reader is “falsely” informed and does not remember anything.
Bottom line thinking: “The best way to write content is not to write what you HAVE, but to write what readers NEED, in their own everyday language.”
The 3 Steps to Start Writing (Pre-writing)
I’ve noticed that a lot of you have a pretty bad habit of just getting the topic and rushing to type right away.
Do n’t do that!
This is like building a house must have drawings, writing content also needs preparation.
With your experience, you should spend 10 minutes on the following 3 steps, your article will be 10 times sharper:
Step 1: Identify the audience (Who) – Who are you writing for?
Each readership has a different reading “gut.” You can’t use a “young” tone, catch the trend when writing for business executives, and vice versa.
- If writing to Gen Z (students): Keep your tone young and active, use slang, and say “I – you” or “you – me.”
- If writing to the mother of the milk diaper: Your voice needs empathy, sharing, and a sisterly spirit.
- If writing to a Business/B2B owner: Your tone should be professional, broken down, and focused on data and effectiveness.
Step 2: Identify Goal – What is this for?
Do not write unintentionally, but clearly define the task of this article:
- To sell (Sales)? -> End of post must call to buy now.
- To increase interaction (Engagement)? -> Must ask questions to them comment.
- To educate (Educate)? -> Must provide useful knowledge, tips.
Step 3: Find Insight – Scratch the itch
This is the most important step to creating a content post “touch” to emotions. Insights are the inner thoughts, the pains that customers don’t tell you, but if you say it right, they’ll see you as a soulmate.
Insight example: You sell “English courses for working people.”
- Surface Pain: They’re afraid they can’t communicate.
- Deep Inside Insight (Real Pain): They were afraid of being disrespected by their colleagues, of losing their promotion opportunities to the younger class because of their poor English. They were ashamed when their Western bosses asked them, only laughing.
When writing, dive into that shame, then come up with a solution. That’s how content writing attracts top notch.
3 Content Writing Recipes For Beginners
Formula 1: AIDA (Classical funnel model)
This is the most commonly used formula in marketing, suitable for almost all types of content from Facebook posts to Website posts. It leads readers’ emotions in a logical sequence.
- A – Attention: Use headlines or sensational images to stop people from surfing.
- I – Interest: Provide interesting and novel information about the product/issue.
- D – Desire (Aspiration): Prove the benefits, make them feel “I need this.”
- A – Action: Call for purchase or click now.
Example: Selling lipstick:
- (A): Can you believe this lipstick is still “immortal” even if you eat and drink a lot of gas?
- (I): With the latest 3-layer color lock technology from Korea, the X lipstick line helps the color stick for up to 12 hours but the lips are still smooth as butter.
- (D): Imagine how radiant you’ll be on a date without sneaking into the bathroom and wearing lipstick. He’ll be enthralled by your confident smile.
- (A): Buy 1 get 1 free only for 50 you comment soonest this article!
View details of AIDA model in content and marketing.
Formula 2: PAS (Problem – Agitate – Solution)
If AIDA is a soft “Miss”, PAS is a heavy “puncher”. This is the best way to write good content for sales, hitting the fear of customers.
- P – Problem: Address the pain or difficulty the client is experiencing.
- A – Agitate (Salting/Agitation): Make the pain worse, making them feel uncomfortable and urgent , (This step is most important, but Newbie tends to skip it.
- S – Solution: Take your product out as a lifesaver.
Example: Selling back pain medication to office workers
- (P – Problem): When you wake up in the morning, you feel a sharp pain in your lower back, and it’s hard to put on shoes?
- (A – Salt rubbing): Do not be subjective! Those dull pains are an early sign of a herniated disc. If you do not process it right away, in just a few years you may not be able to hold your child, play sports and spend hundreds of millions on painful surgeries.
- (S – Solution): The X-ray therapy massage chair, with 4D roller technology that simulates a doctor’s hand, will help you release spinal compression in just 15 minutes per day. Goodbye back pain today.
See more detail: How to apply PAS formula when writing content.
Formula 3: SSS (Star – Story – Solution)
People love to hear stories, and this formula uses characters to build empathy and trust in your audience.
- Star (Star): The main character of the story (Maybe a friend, or an old customer).
- Story: The character journey encounters difficulties (events), has tried to overcome but failed, until finding the light.
- Solution (Solution): The product appears and helps the character achieve a happy ending.
Short example: “Lan was very self-conscious because of her acne face (Star) … She tried all kinds of creams, spent tens of millions to go to the Spa but the acne was still acne, even more severe inflammation that she did not dare to go out (Story) … Until Lan learned about the acne treatment kit Y, the skin was miraculously revived after only 1 month (Solution). “
Tips on how to write content for beginners:
With experience in training Interns (intern), Duan recommends you:
If you’re just starting out, practice the PAS recipe thoroughly first.
Why, why?
- It’s easy to write (everyone has pain to exploit).
- It hits the fear/anxiety psychology – the motivation that makes people withdraw their wallets the fastest.
- When you write PAS, you will learn how to understand your customer insights the most.
Try writing a short PAS for the product you like and see the difference!
5 Techniques To Make Your Writing More Suctionable
1. Headline Art – 80% of the decision to succeed
Advertising legend David Ogilvy once said: “When you’ve finished writing the title, you’ve spent 80 cents of your dollar.”If the title is not attractive, customers will skim right through without even reading the content inside.
I would like to give you 3 “guest” title templates of all time, apply is click:
Question form (Put on curiosity/anxiety):
- For example: “Why do you take care of your skin and still get acne?”
- For example: “How to write content to make 10 million / month without experience?”
Number Form (Create Specificity, Reliability): The human brain loves numbers.
- For example: “7 Simple SEO Optimization Steps for Beginners.”
- For example: “Top 5 Mistakes That Will Make You Lose Money Wrongly Running Ads.”
Warning Form (Fighting at Fear):
- For example: “Warning: Do not buy an old iPhone 15 if you do n’t already know this.”
- For example: “Stop taking your weight loss pills!”
2. Impressive Sapo – Get to the Point
Stop with the old – fashioned samples. “First thing for you to say, hello]” hay “It’s a beautiful day, I’d like to share…”.
The clients are busy, they do n’t have time.
Let’s get to the point (Pain point) or Benefit.
For example: “Are you headached because this month’s sales plummeted without brakes? Don’t worry, this article is the solution for you.”
Easy to read presentation – Don’t force the reader to magnify”
Today, 80% of users read articles on mobile phones. An article that is full of text is the “enemy” of the eye.
For the friendly article you need:
- Short Break: Never write a paragraph that is longer than 3-4 lines. Go down the line frequently (2-3 lines/section) to create eye breaks.
- Use Bullet point: It helps to summarize the idea, the reader flipping through is grasping the focus.
- Highlight key words: Highlight the words you want your customers to notice the most. It’s like highlighting a textbook with a highlighter.
Use of hypnotic words
Replace bland words with strongly emotional ones. This is the spice that makes the dish “content” stronger.
- Instead of saying “Good way.”, say “The Ultimate”, “The Secret”, “Exclusive Formula”.
- Instead of saying “Mua ngay”, say “Own Now”, “Don’t Miss”, “Last Chance”.
- Other words: Warning, Naked Truth, Free, Instant, Breakthrough…
Call To Action (CTA)
A lot of you write great articles, the readers are happy, but in the end the guests… come out. Why? Because you don’t tell them what to do next!
Do not be afraid to give orders. Give specific instructions on what you want them to do:
- “If you find the article helpful, please Share right to the wall to read it again when needed!”
- “Whatever you’re hesitating about, let’s Inbox immediately to the shop to receive 50% discount.”
- “Do you agree with the above view? Let’s Comment your opinion below.”
Tips from Duan: “A post without a CTA is like flirting with a girl all night, making her shake, but not asking for a phone number in the end. All the effort is pouring in. Always remember to hit the bottom with a strong CTA!”
Checklist Checking Traveler’s Articles
Never finish writing and hit “post” right away. Take five minutes to ask yourself these four life – or – death questions:
1. Is the title attractive enough?
- Take a look at your headline. If you’re a stranger browsing the Newsfeed, would you like to click on it?
- Test Tips: Try sending the headline to a friend who is not in the industry and asking them, “Are you curious to read this?” If they shake their head, write it down right away.
2. Does the article really solve the guest problem?
- Read through the entire article and ask yourself, “What value do I get from this?”
- If the article is all empty words, generic exhortations without specific solutions -> Please delete the rewrite. Google today extremely prioritizes Helpful Content.
3. Is there any spelling mistake?
- This is a rudimentary but taboo mistake. A misspelled article will make customers judge you as unprofessional, sloppy.
- Note: Check for typing errors, semicolon marks, and punctuation.
4. Is the layout easy to see on the phone?
- Open the preview in the Mobile interface.
- If you see a long paragraph that takes up the screen of your phone -> Break it down immediately.
- Do n’t force your reader to squint at your text.
💡 Good writing will be more “forced” when you insert a frame like AIDA formula, while still SEO standards when writing.
End of story
The journey of a thousand miles starts with one step. How to write good content is actually no terrible secret, but it does not require you to be a literary genius or have a superhuman IQ.
After more than 10 years of working, Duan confirms to you: Content is the game of Thinking and… Persistence.
- Thinking right (writing for customers) keeps you on track.
- Persistence (writing at a steady pace) helps sharpen your pencil every day.
Don’t be afraid to write badly. Duan’s first article was also bad. But without that bad article, there would be no Duan of today. It is important that you dare to put your hand down on the key and start.
💡 Secret idea or no time to refine the wording? Let Duan write SEO standard articles replace you.
