Is effective content writing formulas something you’re looking for to get out of the idea – riding zone of content writing?
Honestly! Have you ever felt completely powerless in front of a blank page? Do you work in a spiritual way, writing so high on a happy day, but on a low mood day, you can’t make a line out of your pen all day?
This is a common situation for 99 percent of newbies, but remember the tacit rule in marketing.
“Creativity is what you need, but structure is what makes you consistently money.”
Do not think that the Copywriter myths of the world are based on random inspiration. Not at all! They all have invariably “immovable” frameworks to guide the reader psychologically.
With more more than 10 years of working in the industry and directly trained hundreds of personnel, Yin dared to affirm one thing:
“Just mastering the formula, a fresh Intern can write as well as 70% of a long-time expert”.
This article Duan will not talk about empty theory, but will introduce you to the Effective content formulas These are proven formulas that will help you write faster, think sharper and most importantly: write.
Let’s explore!
💡 Before “hypnosis” guests with recipes, make sure you understand nature of content and content types — this platform decides which formula is suitable.
Why do you need to use formulas when writing Content?
Many Newbie friends are scared. “Does using the formula make my writing mechanical, robotic?”.
Yan’s answer is… NO.
Formulas, on the other hand, are the launchpads that keep your creativity on track. Here are three vital reasons why pros should never leave formulas:
Save time & blood
Instead of sitting around writing for 30 minutes just thinking about what to write in the first sentence, content writing formulas will give you a ready-made framework (Template). Your job is just to “fill in the blanks”.
For example: Write your content in the same way you would a LEGO puzzle.
- Without instructions: You grope each piece, insert and then remove again because it does not fit -> It took all day.
- If there is a tutorial (Formula): You know exactly the red piece put on the blue piece -> Do this for 15 minutes.
Leading the customer psychology to the millimeter
Do you know why customers who read someone else’s papers close their applications, and those who read yours get out?
You have n’t reached the right point yet.
The world-famous content writing formulas do not come naturally, but they have been drawn up based on human behavioral psychology:
- From Curious -> Fear (when see the problem)
- -> Tham lam (when see the benefit) -> Actions.
- Using the formula, you are holding a map that enters the customer’s mind.
For example: PAS Formula (Problem – Salt rub – Solution) works like a doctor:
- Indicate disease (Backache).
- Warning complications (Inoperable, costly) -> The guests are scared.
- Give Cure -> Customers buy immediately because they need a solution.
Ensure the article is perfect, logical, not missing the point
The most elementary mistake of novices is to write very high-flying at the beginning (opening), but in the end … forget about the call to purchase (CTA). The result is the article “elephant’s head in the tail of a mouse”.
Formulas act like checklists, they force you to go through all the steps, to get attention, to give the benefit, to give the benefit, to get the customer to act.
Advice: “Treat the recipe as the steel frame of a house. The frame must be strong, the new house does not fall. What color you paint, how to decorate the interior (words, style) is up to your creativity.”
Content Writing Formula Team (Basic Must Know)
AIDA (Attention – Interest – Desire – Action) Formula
This is the oldest, most classic formula in the history of Marketing (born in 1898!). AIDA is a funnel model, which leads the customer psychology from a stranger to a buyer.
This formula is great for brand PR posts, introducing new products, or content that needs elegance, lightness. It “rains the beams absorbing long”, slowly building desire for the reader.
Example (Sell a designer dress):
- (A – Attention): [Image of a girl in a splendid dress] THE SECRET OF THE MOST POPULAR GATE AT THE PARTY.
- (I – Interested): Premium silk fabric, hand-embroidered patterns by 10 artisans in 72 hours. This is not just a dress, this is a work of art.
- (D – Desire): Only 5 pieces are sewn for this summer. Imagine, all eyes will be on you when you wear this unique design.
- (A – Action): Don’t let others own it. Inbox now to us for size advice and dress retention.
PAS (Problem – Agitate – Solution) Formula
This is the killer sales formula. It does not go around, but hits the customer’s deathbed: Painful….
- Problem: Point out the problem the guest is having.
- Agitate (Salted): Makes the problem worse, makes it more painful.
- Solution (Solution): Take the product out as a savior.
Experience Corner: “To be honest, this is the formula Duan likes to use the most and also the formula Duan forces new personnel to practice first. Why? Because it hitting the psychological fear, for which fear is the fastest motivator of purchases. This formula is extremely effective for “hard” industries such as Pharmaceutical, Spa, Insurance, or Urgent Problem Solving Products.”
Example (Sale of bad breath):
- (P – Problem): Are you losing confidence in communication because of bad breath?
- (A – Salt rubbing): Don’t be subjective! 90% of people who stink don’t recognize their own smell. Your lover is afraid to kiss, coworkers are afraid to stand near, bosses don’t want to assign important tasks just because of that invisible barrier. Your career can be ruined just because of your breath.
- (S – Solution): It’s time to end this nightmare. X Mouth Spray, with antiseptic mint technology from Japan, will help you regain fresh breath for 8 hours after just 1 spray. Confidently communicate now!
SSS Formula (Star – Story – Solution)
People don’t believe in advertising, but they believe in stories. This formula uses Storytelling to sell in the most natural way.
- Star (Star): A protagonist (be it you, or your client).
- Story: Tell the story of the character’s journey, getting stuck, etc..
- Solution (Solution): The product/service appears and helps the character overcome that difficulty.
Example (Selling online business courses for mothers of milk diapers):
- (Star): Two years ago, Lan was a milkmaid like everyone else, stuck with four walls and begging for money on her husband’s back every month.
- (Story): She also tried to import clothes for sale, but livestreaming no one watched, posted no one asked because no one knew how to do it. Inventory was full of houses, debts piled up, she cried a lot.
- (Solution): Everything changed only when she learned Duan’s “Real-War Business” Course. She learned how to source goods, how to write content, how to run ads … And now, she has financial autonomy with a revenue of 50 million / month.
Formula Team for Sales & Closes Sale (Advanced)
When you have to write content for products that need a lot of conviction, or spend money running ads, don’t write emotionally. Use these three formulas to make sure every dollar you spend is effective.
FAB Formula (Features – Advantages – Benefits)
This is a formula that will help you organize your product information in a logical, coherent way, avoiding rambling.
- F – Features: The technical parameters, composition, physical characteristics of the product (this product has).
- A – Advantages (Advantages): How does that feature help the product outperform the competition?
- B – Benefits: What the customer actually receives (Emotionally or in terms of actual benefits).
Note: A lot of you confuse pros and cons. Remember: Customers don’t buy drills, they buy holes in the walls. Customers don’t buy features, they buy the pleasure that features bring.
Example (Sale Robot Vacuum Cleaner):
- (Features): This robot has 4000Pa suction and 5200mAh battery capacity. (Sounds very dry right?)
- (Advantages): This suction is twice as powerful as the conventional robots on the market, sucking up both fine dust and pet hair.
- (Benefits): You will be completely free from sweeping the house. Take that time to play with your children or relax watching movies, the floor is left to “him” to worry. The house is always clean, even if you have a cat or dog.
BAB (Before – After – Bridge) Recipe
This is a powerful contrast formula, often used for Review articles, customer feedback or products related to beauty and health.
- Before (Before): Draw a bad scenario, the pain the client is in.
- After (Sau khi): Create a positive, happy vision after the problem is solved.
- Bridge (Bridge Connector): Your product is the bridge that takes your customers from “Before” to “After.”
Example (Sell Weight Loss Diet):
- (Before): How long has it been since you dared wear tight body dresses? Every time you look in the mirror, you sigh with disgust at your bread waist and the untidy excess fat. You refuse all beach trips with friends because of guilt.
- (After): Imagine that in just 1 month, you confidently stride in a hot bikini, the waist of the ant makes everyone look back. You feel relieved, love life and healthier than ever.
- (Bridge): No surgery, no hard fasting. Detox X herbal tea will be your companion to help you realize that dream. Safely eliminate excess fat today.
4P Formula (Picture – Promise – Prove – Push)
If you sell high – value products (real estate, thousand – dollar courses, premium services), use 4P, which builds extremely good trust.
- P – Picture: Draw a picture of your future that will attract attention.
- P – Promise: Commitment to what the product will bring.
- P – Prove (Evidence): This is the most important part. Give data, certification, feedback to prove the promise is true.
- P – Push (Push): Call for purchases.
Example (Selling Real Estate Investment Course):
- (Picture): Want to retire early at 40, be financially free, and travel the world with money in your pocket at a steady rate?
- (Promise): The course “Real-War Investment” will help you understand the safe investment mindset, committing to a minimum profit of 20%/year even when the market goes down.
- (Prove): This method has been verified by more than 1,000 students. In particular, Mr. A (Hanoi) has x2 assets after only 6 months of application (Attached screenshot of account / red book).
- (Push): The last 5 students will be accepted this month. Sign up now to receive 30% discount.
5. Headline Formula Group – Survival Factors
David Ogilvy, the father of advertising, said: “The title represents 80% of your budget”If the title is not engaging enough, 80% of users will skim through without even reading the content inside, no matter how good your article is.
Here are 3 easy-to-apply “clickbait” formulas that ensure instant clickthrough rate increase:
The “Number” Formula
The human brain loves numbers because they feel clear, easy to read, and save time.
- Structure: [Number] + [How/Tips/Solves] + [Benefits/Problems].
For example:
- 7 Ways to Write Content that’s Engaging for Beginners
- Top 5 Best Free Plagiarism Checkers 2025.
- 10 Sales closing statements that customers can not refuse.
“How-to” Recipes
This is the kind of headline that hits the user’s need for a solution. It promises a specific guide.
- Structure: How to + [Want Results] + [Even if/Without…].
For example:
- How to write SEO standards to the Top 1 Google in just 2 weeks?
- How to earn 10 million/month from writing without a degree?
“Warning/Fault” (Negative Angle) formula
People tend to fear loss more than they want to be received. Fighting the fear (Fear of Missing Out/Fear of Failure) is a powerful way to attract attention.
Structure: [Warning/Fault] + [Unintended consequences].
For example:
- 3 Deadly mistakes when running Facebook ads that make you “burn money” in vain.
- Warning: Do not buy an old iPhone 15 if you do not know this yet!
Tips from YUN: “Save for… 50% of the time your creativity just to think Headlines.
Don’t write a headline once, but write down at least five to ten options, then pick the best one. A small change to the headline can double the readership.”
6. Experience When Applying Content Writing Formulas
Having a formula in hand is one thing, but how to use it to make money is another. Here are 3 “bloody” tips Duan wants to tell you so that you do not become a soulless writing machine:
Don’t be mechanical: Recipes are bones, words are meat
Remember: Formulas are just the skeleton for writing that is logical and solid. Attraction and emotion are in your flesh (words, tone). Don’t fill in the blanks like a math homework assignment. Add in exclamations, rhetorical questions, and everyday examples to soften the writing.
- Do not write: “This product is good. Buy it.” (The exact recipe but insensitive).
- Please write: “This product will change your life. Don’t miss the only opportunity today.”
Understand customer first, choose the following formula
Never try to fit every article in AIDA formula or PAS blindly. Let’s see where customers are:
- If the customer is in pain, need to solve urgently (Example: Toothache, Fire, Car accident) -> Use PAS immediately. Do not talk long lines, give solutions immediately.
- If the customer is relaxing, surfing recreationally -> Use AIDA or SSS. Tell a story to slowly lead them.
Mix (Combination) recipe – The pinnacle of creativity
Who says an article can only use one recipe? You can absolutely “fry” them.
- For example: You can use Title as “Warning.” (to attract clicks), Open the post to use PAS (to ease pain), and Body Posts used FAB (to demonstrate benefits).
- This flexibility is the dividing line between a “writer” and a “content master.”
💡 The two most used formulas on this list are AIDA model and… PAS modelEach has its own deep-digging lesson, which you should read along with it.
Conclusion
Writing content is not magic, it’s a combination of Science (Formula) and… Arts (Creative).
Having this set of formulas in hand, you have a firm grasp 50% of the winningsYou won’t be sitting in front of a computer screen biting your pen for hours. The other 50% depends on your persistent practice every day.
Don’t just finish reading. Turn knowledge into skill now!
“Choose a formula you like best above (AIDA, PAS or FAB…) and write a short test (about 100 words) to SELL THE PHONE YOU ARE HOLDING IN YOUR FINGER.”
Do n’t hesitate, just… Comment your work below the comment section. Dan will directly read and contribute to edit your article to help you sharpen your writing. Start now!
💡 Learning a formula is one thing, applying it evenly is another — when needed, let Duan write SEO standard articles help you.
